Revolutionize Your SaaS Sales Strategy with the Butterfly Process: Lessons from China to the USA

Recently, I was engaged as a consultant to assist a promising SaaS company in the USA. This engagement has been particularly exciting, as it has provided me with an opportunity to draw on my extensive experience gained from running my own SaaS business in China over the past 20 years. However, it is important to recognize that the business environment in the USA is quite different, and thus, requires a tailored approach.

In this regard, I would like to highlight the butterfly SaaS process model, which I believe is ideally suited to the US market, where the education for sales mindset cost is low. This classic sales process comprises six key stages, as follows:

1. Awareness - Listen carefully to the client's pain points and ensure that they feel heard.
2. Educate - Position the problem as an expert and redefine it in a manner that the client can appreciate.
3. Selection - Ideate a solution to the problem and present it to the client in a compelling demo.
4. Onboard - Provide the client with precisely what they need and focus on delivering a superior user experience.
5. Use - Work collaboratively with the client to develop a customized solution that addresses their unique needs. Consider co-creation programs to help foster deeper engagement.
6. Expand - Encourage clients to purchase additional features and refer their network to the product.

It is important to recognize that stages 1-3 constitute the first wing of the butterfly, where the focus is on acquiring new clients and capturing market share. Stage 4 is effective onboarding, which is crucial to delivering a superior user experience and ensuring that clients get exactly what they need from the product. By carefully managing the onboarding process, SaaS companies can build trust with their clients, encourage greater engagement, and ultimately drive increased revenue and referrals, that is also the body of butterfly. Stages 5-6 comprise the second wing of the butterfly, where the focus is on deepening the relationship with existing clients and expanding their wallet share through referral programs.

In conclusion, I am thrilled to be back in the SaaS sales industry, and remain committed to supporting startups through persistent study and practice. Train Luo #mindset #business #work #startups #opportunity #experience #education